By: Melissa Knowles, GymHQ If the customer is king, then I suppose the employee should be queen.  Amazingly though, many companies view their staff like expendable cogs in the business machine–if one cog fails, simply toss it and plug in another. According to Dr. Bob Nelson, a recognition expert, 58 percent of workers report… Continue reading Five Ways to Recognize your Team Members

By: WELLBEATS Why offer Virtual Fitness Classes? Virtual group fitness allows clubs to acquire, engage and retain more members by casting a wider net, attracting groups with unique needs that normally would be difficult to serve with group fitness programming. Examples include:  The Night Owls .. those with unusual or nontraditional schedules  The Insecure..those with… Continue reading Virtual Fitness Classes

By: Richard Thomas Did you know it costs nine times more to acquire a new member than to retain an existing one? Or that increasing member retention rates by just 5% can increase profits by 25-95%? In fact, leading research shows that a 2% increase in customer retention has the same effect as decreasing costs… Continue reading How to Increase Gym Profitability by up to 95%

By: Jim Thomas As a club owner, other than paying your people, your number one job is to be sure you?re driving guest traffic into your gym. In other words, you need to be sure the door is swinging, the phone is ringing and the email is dinging. Far too many clubs give up when… Continue reading Is Your Gym The Best Kept Secret in Town?

By: Melissa Knowles During a call with a colleague last week, the subject of business measures came up.  He was lamenting on the challenge of getting his clients to measure the success of their sales systems beyond the number of PT packages they sell each month.  He mentioned that a typical response to the question,… Continue reading What’s Measured Gets Improved

By: Mary Craig Club Marketing has a deal that?s Hot! Hot! Hot! Key tag shipping is FREE! For the month of July with any key tag order, shipping is FREE. Hey, if you don?t order key tags from us, make the switch now and we will waive our one-time set-up fee too! That?s Right, an… Continue reading July Hot! Hot! Hot! Key Tag promotion!