Transform Negative Member Habits Into Positive Member Retention

Even if your members are committed to losing weight and feeling healthier, they may not realize that other lifestyle habits they engage in could negate the positives they are experiencing at your health club. Fortunately, you can leverage traditional prospect marketing techniques to reach out to new and current members alike that may be unwittingly… Continue reading Transform Negative Member Habits Into Positive Member Retention

Health Club Marketing Tips: Boost Club Membership with Content Marketing

  As we roll into a new year, the health club industry is expected to continue its fast track of growth. This growth doesn?t just include membership (although that number is expected to rise, due to more people pursuing health lifestyles?IBISWorld), it also encompasses the increase in clubs using health club management software, and the… Continue reading Health Club Marketing Tips: Boost Club Membership with Content Marketing

Health Club Marketing: Automate Your Twitter Account To Attract and Retain New Members

  Seems like the challenges of staying at the top of the health club field never ends – not only do you have to incorporate the best fitness management software, you need to find creative ways to recruit and retain your members 24-7.It?s enough to send any health club manager to the treadmill for a… Continue reading Health Club Marketing: Automate Your Twitter Account To Attract and Retain New Members

Should You Invest in Sales Training For Your Gym Staff

By: Jim Thomas Jim Thomas? Fitness Management & Consulting Gym sales training is a must for any fitness facility wishing to secure a competitive advantage in their marketplace. This has always been important, but it?s even more important now than ever. The ability to sell memberships, personal training, etc. is fundamental to success in the… Continue reading Should You Invest in Sales Training For Your Gym Staff