By Cristine Kao, ABC Fitness CMO   43 years.   That is the length of time ABC Fitness has been serving the fitness industry as the premier technology provider.   As the CMO of a brand with so much heritage, I am a firm believer that to move forward, you must look back.  It?s a privilege… Continue reading The History of Our Brand: A CMO?s POV 

Our Chief People Officer, Rachana Jain, celebrates our Most Loved Workplace Certification. For over four decades, ABC Fitness has been dedicated to empowering the fitness community with innovative club management solutions, fostering a culture of excellence and growth. At the heart of our success is our people?the driving force behind our vision.   Our focus… Continue reading ABC Fitness Certified as a Most Loved Workplace 

Here, our CEO Bill Davis shares his thoughts on the 2024 IHRSA Convention & Trade Show. My team and I always look forward to attending the IHRSA Convention & Trade Show. As one of the largest conferences for the fitness industry, it is a great opportunity to catch up with our industry friends and ABC… Continue reading IHRSA 2024: Ushering in a New Era for the Fitness Industry 

Here, our CEO Bill Davis shares his thoughts on how AI is positively changing the fitness industry at a dramatic pace. It is hard to believe that a year ago, very few people would have heard of ChatGPT. Truth be told, the growing prevalence of AI is on society?s mind as it transcends all types… Continue reading Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association?s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

The new year is known to bring fresh optimism and motivation as people set goals to improve their health and fitness. In turn, this presents a significant opportunity for gym owners to increase their club?s membership sales. After the indulgence of the holiday season, many of your prospects have likely resolved to get in shape.… Continue reading 6 Ways to Increase Gym Membership Sales in the New Year

Owning a gym can be an exhilarating and rewarding business venture for fitness enthusiasts, entrepreneurs, or those with a passion for promoting a healthy lifestyle. It provides individuals with the opportunity to help others achieve their fitness goals, build a community around health and wellness, all while being their own boss. However, while the appeal… Continue reading The True Cost of Opening (and Operating) a Gym