Read the blog to learn the four key themes the best fitness clubs have in common that contribute to building an outstanding culture.

The fitness industry is more competitive than ever before. There are over 32,000 health clubs in the United States alone (as of July 1, 2021) vying for members. With new boutique studios and budget gyms entering the market, competition is fierce. While this may seem daunting, competition isn’t necessarily a bad thing. It keeps you on… Continue reading How to Gain a Competitive Advantage in Today’s Fitness Industry

Running a successful gym takes more than just having top facilities, great training programs, and awesome staff. You also need gym marketing strategies to attract (and keep) members. But where should you start when putting together an effective marketing strategy for your gym? What tactics across which channels should you focus on? And how can… Continue reading Gym Marketing Strategies That Work

Running a successful gym or fitness center requires mastering many moving parts. Between managing memberships, classes, equipment, and staff, it’s easy to get overwhelmed with operational tasks.  This is especially true when it comes to billing and collecting membership dues. Between managing memberships, missed payments, expired cards, and late accounts, it’s easy for your staff… Continue reading What is Full Service Billing and What are the Benefits?

The holiday season is right around the corner, and gyms across the country are gearing up for the busiest time of the year. From Black Friday through New Year’s Eve, gyms have an opportunity to gain an influx of new members. This is the perfect time to run gym promotions to attract new members?and reward… Continue reading Gym Promotions for the Holiday Season (Black Friday and Cyber Monday)

In today’s demanding fitness market, gym owners continually strive to deliver the best gym products and services to their members. Beyond being just a place to break a sweat, gym-goers seek value, quality, and memorable experiences. Understanding these preferences can help you make informed choices and create a more satisfying gym experience. By understanding the… Continue reading Six Essential Gym Products and Services Members Want

Your gym layout is one of the most important factors in determining the success of a gym business. A well-designed gym layout will maximize space utilization, improve customer satisfaction, and generate more revenue. A poorly designed gym layout, on the other hand, can lead to wasted space, frustrated customers, and lost profits. When it comes… Continue reading Is Your Gym Designed to Make Money?

Here, our CEO Bill Davis shares his thoughts on how to best attract the Gen Z generation: the new driving force of the fitness industry. In the ever-evolving landscape of the fitness industry, it is imperative that we stay attuned to the changing preferences and demands of consumers. Today, I want to shed light on… Continue reading How To Win with Gen Z:  Embrace Digital Native Lifestyle and Celebrate Individuality   

The fitness industry is evolving at an unprecedented pace, requiring a technology vendor that you can trust to keep up with the new demands of your members and your staff. Whether you are looking at a club management solution for the first time, or are considering switching vendors, there are a few key things that… Continue reading 7 Questions to Ask Your Club Management Software Provider