By: Jim Thomas Jim Thomas? Fitness Management & Consulting Will your gym business thrive, or will it join others that have faltered along the way? Here are some basic rules to make sure your gym business grows and prospers: 1. Find a Niche. For independent gyms, it is best to find a niche. A small… Continue reading How to Succeed in the Health Club Business
The A-B-Cs of Prospects – Membership and Membership Retention
By: Customer Won Contrary to popular belief, some changes don?t have to be painful! As an example, the conversion from paper based sales systems to electronic systems is one of the strongest trends in club management today because it works! Electronic information provides easier prospect tracking, better sales structure and accountability, and long term better… Continue reading The A-B-Cs of Prospects – Membership and Membership Retention
A Guide to Gym Debt Collection
Gyms rely on membership fees. They provide a predictable, recurring revenue stream that is key to the operations of most fitness facilities. So naturally, when members fall behind on payments, it can quickly add up to a substantial amount of lost revenue?not to mention it can also create an administrative bottleneck for your staff. In… Continue reading A Guide to Gym Debt Collection
Start Rewarding Your Members With What They Really Want
By: Rachel O?Holla fitRewards ?Studies show that people attach more value to a reward that they find personally meaningful versus one that is selected for them.? – Incentive Marketing Association Point based incentive programs work because they let people choose their reward with their hard earned work. Research shows that 85% of Americans are participating… Continue reading Start Rewarding Your Members With What They Really Want
Employee Portal is Here
By: Bill Murray Sr. Vice President of Software Development & Support Trainers and Instructors want to manage their schedules and don?t have access to DataTrak? No Problem! The Employee Portal is out and allows trainers, instructors and service providers to view and manage their own schedule while at home or away from the club. This… Continue reading Employee Portal is Here
How Health Club Management Software Can Make Reporting & Operations Less Painful
Your locker rooms are sanitized and your towels are stocked. Your newest employee?s attendance record is perfect. And your quarterly membership reports are being generated easily and automatically. Did you pause ? even for a moment ? when thinking about whether the statements above describe your health club? If so, it may be time to… Continue reading How Health Club Management Software Can Make Reporting & Operations Less Painful
Our New Health Club Software Features Help You Keep Your Classes Full
To help address this challenge, we?ve recently upgraded our health club software with some new key features designed to help your gym keep your classes as close to full as possible: Wait List. With Wait List, you can ensure all of your classes are fully utilized at all times. Here are some of the ways… Continue reading Our New Health Club Software Features Help You Keep Your Classes Full
Is It Time To Expand Your Health Club
By: Jim Thomas Jim Thomas? Fitness Management & Consulting We seem to be getting more inquiries about expansion and getting into the health club business than at any time in the last couple years. Is it time to expand your health club? Certainly no one is in the health club business to fail and most… Continue reading Is It Time To Expand Your Health Club
The Importance of Lead Capture
By: Erin Dalzell Vice President of Sales, InTouch I was chatting with a friend about his business and I asked him why he used Facebook so much even though he didn?t like it. His answer hit me hard, ?Because that?s where my customers are.? Are you where your customers are? Most of your potential customers… Continue reading The Importance of Lead Capture