The Gen Z Fitness Consumer

Generation Z, also known as "Zoomers," is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology and their desire for social and environmental justice.

As they come of age, their attitudes and behaviors toward health and fitness are also beginning to take shape.

This report delves into the health club and gym behavior of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy.

By analyzing the data and trends related to this generation's fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.