Marketing Masterclass: Holiday Promotions at Your Club

The holidays are an exciting time, but as a gym operator it can sometimes be an anxiety-inducing season as membership fluctuates and competition increases.

Luckily, our customer data proves that gyms with dedicated holiday marketing pushes see increases in new joins and longer term membership. That’s why we brought together three members of our marketing team to outline the ways that clubs can take advantage of the holidays easily, and with little to no cost.

Watch now to learn the three P’s of holiday gym promotions:

• Programming – the campaigns and concepts to drive holiday specials and engagement
• Pricing – the ways to discount, bundle, and/or structure membership options for the holidays
• Promotion – how to advertise and get the word out about seasonal offerings

After you’ve watched, be sure to explore companion content with even more marketing best practices and holiday promotion ideas!