By: Michael Scott Scudder Founder/CEO of Fitness Business Council 1-2-1 Personal Training revenue growth is declining slowly. Presently, 1-2-1 PT revenue is growing in less than half of U.S. health clubs. Just three years ago, it approached “uptrend breakout status” of 60% of reporting facilities. Now it has moved into “near downtrend” territory and will… Continue reading Personal Training: Is it All it’s Cracked Up to Be?
How to Lose Weight Through a Healthy Diet (Without Going Hungry)
By: Lacey Thacker In the deepest recesses of our brain, there’s a small part that demands we eat when food is available, in case it’s ever not available. Consequently, diets that make us feel hungry often don’t last long enough to be successful. While we might go through periods of time in which we choose… Continue reading How to Lose Weight Through a Healthy Diet (Without Going Hungry)
Going Green with ABC’s Electronic Membership Agreements
By Steven Thrash ABC Financial leads the nation when it comes to health club management software for the fitness industry. Their software not only allows entrepreneurs to help grow their business, but serve the environment in the process. It’s time for a greener Earth and a more enjoyable, convenient gym-going experience. It’s time for ABC.… Continue reading Going Green with ABC’s Electronic Membership Agreements
Customers, Front and Center
By: Hope Osborn Creating Customer Experience vs. Selling Customer Service The fitness club market is overwhelmed with selection for the fitness-minded, from the abundance of health clubs to the variety of services. Clients have their pick of hours, locations, types of classes and equipment, cost, and availability of experienced trainers in just about any gym… Continue reading Customers, Front and Center
Exercise from the Feet Up
By: Hope Osborn A brisk jog or vigorous H.I.I.T. class is routine. Healthy practices, preventing injury, are also your routine. But something isn’t right. You feel tension or pain in your back or knee or foot. Before heading to the physical therapist, consider this. Consider your foundation—your workout shoes. Maintaining a healthy body is like… Continue reading Exercise from the Feet Up
Most Common Causes of Gym Failures
By: Eric Haaranen In the ultra-competitive world of health and fitness, where less than 50% of new gyms and fitness centers are expected to survive beyond the first 5 years in business, Jim Thomas has many answers to questions most gym owners don’t even know to ask. Jim Thomas is the well-known founder and president… Continue reading Most Common Causes of Gym Failures
Health Club Software for Lead Follow-up
By: Lacey Thacker All business owners know that in order to continue growing their business, the business must implement a marketing plan. Depending on your clientele, location, business type, and marketing personality, this will take on different forms. One popular marketing angle across business types is to work on increasing the visibility of your brand,… Continue reading Health Club Software for Lead Follow-up
Smart Health with Smartphones
By: Hope Osborn 200,000 or 1 in 10 deaths in the U.S. every year are the result of physical inactivity or a sedentary lifestyle, according to the United Health Foundation (Physical Inactivity.) “Only 5% of Americans perform vigorous activities on any given day. But sedentary activities … were carried out daily by 80% of Americans,”… Continue reading Smart Health with Smartphones
PCI Compliance and Your Club Management Software
Fraud and identity theft are on the rise. The Federal Trade Commission received more than 1.1 million complaints of fraud and identity theft in 2013, totaling more than $1.6 billion in stolen assets. The vast majority of these cases stem from data breaches associated with credit cards. The credit card industry, led by Visa and… Continue reading PCI Compliance and Your Club Management Software