Why should you use an email campaign to market yourself? Don’t we get enough junk mail in our inboxes these days? The answer is simple: They work! Of all of the online marketing tools available, email campaigns are one of the most cost effective, aggressive and efficient.

Emails, as opposed to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC) don’t sit around and wait for you to seek them out, they reach out and touch you…or at least your inbox. Emails are a form of “Push” marketing, seeking out prospects, instead of “Pulling” them when they happen upon your ad online. Studies show that 58% of consumers start their online day by reading emails. While only 20% begin on search engines and 11% check their Facebook pages. This means you are likely to be one of the first things on your prospect’s mind in a given day.

One of the best tips we can give you is to have a great subject line! In order to maximize your email open rate you need to write a good subject line for your email – it’s the first thing your customer will see when they are deciding which emails to read and which to junk! Keep your subject line simple, to the point and tell the reader what to expect inside. Don’t use words like “free” which might trigger spam filters. Personalizing the subject line to the recipient and including your company name works well to encourage high open rates.

Maybe you are trying already and not getting great results. Maybe you don’t know where to start. Our Club Marketing team can help take your email marketing campaigns to the next level, getting results and driving traffic.

• Professionally designed emails to match your branding and web site
• Our Club Marketing Specialists will consult on content for improved Open and Click Through rates
• Club Marketing will coordinate your social media, email and blog articles for a solid email campaign

Contact us at clubmarketing@abcfinancial.com or 1-866-992-8960 to get started.

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March Mayhem is here and Club Marketing has gone mad with this one!  We are offering our best ROI retention management program: Friends are Free with a FREE email campaign to compliment it.   Help welcome your new club members with a top-of-the-line mailer delivered right to their mailbox!  It includes 6 coupons that your members can pass out to their friends/family and have a few for themselves.  Then follow-up with an email campaign with extra coupons.  Two of the best ways to get in front of your members.

We know getting members can be easy, but retaining them is a whole lot harder. Your members respond to rewards, just like anyone else does. What drives your members to participate? You know better than anyone else! Pick your coupons to meet their needs.  Change it up too! Your coupons and trial passes can be changed as often as you like. Seasonal offers, fresh offers and new ideas can all be used to liven up the program.  Our Friends are Free program is the best way to retain your memberships, plus the return on investment is huge!  For example, for each new membership has the possibility of gaining you four other new memberships! This well exceeds your return on investment. For example, a $1.75 investment could gain you one $30 per month membership, which is over 18:1 return on investment ratio just on your first month. For each of the prospects that join your club, you are not only seeing the return, but you now have another four potential members.

Email is at the fingertips of almost all of your members on their cell phones.  Our email campaigns are simple and so effective.  Use your free email campaign to offer even more incentives or just use it to inform your members.  Focus on member retention and health education.  You can communicate special offers or club discounts.  Club Marketing tailors your email campaign to your specific club.  Get the look you want right in the email boxes of your members.

What a pair!  What a way to retain your members.  It’s our March Mayhem final two line-up!  Call today.  This offer ends March 31, 2015. 

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ABC Financials key tags are custom printed in vibrant full color. Your company logo will be highly visible on your member’s key rings so everywhere they go, you will go too!

Key tags can include a barcode, sequential numbering or other variable data for membership tracking purposes and are formatted to work with our DataTrak software. ABC offers many unique key tag shapes and sizes…even custom ones!

Tracking and collecting data or just use them as an inexpensive marketing tool…key tags are convenient and easy! Plus, we can take the cost right from your monthly billing.

Everybody needs key tags…call us today at 1-866-992-8960 or send us an email.

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