People Powering Business Success
By: Rachana Jain
For over 40 years, ABC Fitness has remained laser focused on powering the fitness community with groundbreaking software and solutions that help people live their best life. We pride ourselves on this purposeful vision. As our Chief People Officer, I would be remiss if I did not disclose the secret to what fuels it: our people.
Creating a positive company culture is not just the right thing to do for our people, it’s the right thing to do for business.
In 2023, our team’s investment in employee engagement resulted in new levels of success including triple recognition from Newsweek as one of America’s Greatest Workplaces 2023, America’s Greatest Workplaces for Job Starters, and America’s Greatest Workplaces for Parents and Families 2023. Standing shoulder to shoulder with other shortlisted winners including Airbnb, Nike, Patagonia, and Netflix is a bright spot in our company’s history.
Today, I am thrilled to announce another exciting moment in time for ABC Fitness. Built In, one of America’s leading recruitment companies, has named us a Built-In 2024 Best Places to Work winner. All credit for these accolades go out to our dedicated team of over 2,000 who bring our mission and core values to life daily across the world.
Our core values of Best Life, One Team, Growth Mindset, and Diversity, Equity, Belonging, and Inclusion (DEBI) are not mere words; they are guiding principles that help power our business to new levels. Read on for a reflection of how these values have helped to evolve our organization over the last year.
Best Life
In 2023, we launched our Best Life program based on the premise that living your best life starts with physical, emotional, and financial wellness. While many organizations interpret “best life” as work-life balance, we believe it is about work-life flexibility. We engaged with nearly 250 ABC Fitness team members to talk about who we are, what is most important for all of us, and defined what we stand for through our core values. The result established initiatives to help our team prioritize their own well-being.
Each year, we observe four days (one per quarter) of a company-wide Day of Disconnect. Falling completely outside of international holidays, these days allow our team to switch off, recharge, and concentrate on activities of their preference. Hitting the nature trail, sleeping in, visiting family, and even catching up on household chores are just some ways our team members have embraced these days. Additionally, during the summer months, we condense the work week with Best Life Hours, so Fridays can be enjoyed.
Equally important is our team’s commitment to giving back. To encourage this, we offer two annual “Giving Back Days” to help people prioritize volunteering in their communities.
Lastly and arguably our team’s favorite benefit to foster work-life flexibility, is our “Pawternity” leave policy for the pet parents among us. In 2023, we welcomed nearly two dozen puppies and kittens to the ABC Fitness family.
One Team
Our ABC Fitness team has grown exponentially over the years with the acquisitions of ABC Glofox, ABC Evo, ABC Trainerize, ABC GymSales, and ABC Fitness BI. With our expansion in size and geography, our team now extends to 20 countries worldwide. As a result, we have embarked on a collective journey to unite our diverse workforce and expertise under the banner of One Team, taking bold steps to coalesce around our shared mission, vision, and values.
Through initiatives like cross-collaborative forums and global hackathons, we have created centers of excellence harnessing the expertise of our global team. Looking at best practices across the organization, we have also consolidated work tools and communication platforms to ensure a uniform approach is deployed across the company.
Additionally, our Global Socials program was established this year. As a remote-first organization, this program has allowed our teams to reconvene in their local cities around the world in person and enjoy activities together.
Our One Team initiatives have helped us overcome the challenges many companies face during mergers. A testament to this is the fact that our employee engagement and retention remains remarkably high, which speaks volumes to our joint pursuit of the same goals.
Growth Mindset and DEBI
Through a collective commitment to a Growth Mindset, we also ensure our team has the opportunity to learn and grow in their role at ABC Fitness through various professional development resources and cross-collaborative events. At the heart of growth is our focus on Diversity, Equity, Belonging, and Inclusion (DEBI).
What began as a people and culture initiative has evolved into a grassroots-driven movement. Our team actively contributes to monthly DEBI education sessions where our people come together to participate and learn.
With diversity and inclusion seemingly losing support in many places, we are proud that we are building a culture that promotes it in the workplace. Our team’s dedication to DEBI is truly inspiring and more than just a moral must; it is essential to attracting and retaining people.
Join the Movement
With the success we have seen over the past year, I have no doubt that our team will continue to bring our mission and vision to life in even more powerful and creative ways. I am proud of each and every person’s contribution to our business and am excited to see what is next for ABC Fitness in 2024 and beyond!
If you have a passion for fitness technology and think your Best Life could be as part of the ABC Fitness team, we would love to hear from you. Check out our careers site for our remote-first opportunities.
